Max M

About Max M

Leonardo Azevedo, founder of Max M
Leonardo Azevedo, founder of Max M.

Max M is Leonardo Azevedo's growth agency and consultancy. That's 17 years in acquisition, CRM and data.

He has led teams of up to 40 people at brands like Zé Delivery, Banco PAN, Americanas, Droga Raia, Fast Shop and Nespresso.

At Banco PAN, where he was growth marketing manager, his Google Ads strategy became an official Google case study: 300% more accounts opened, with 50% lower cost per acquisition.

Today Max M tests everything it delivers to clients on its own products, like FESTAS and Guia do Áudio.

Where Leo has worked

  1. 2024–todayDakiHead of MarTech & Automation
  2. 2023–2024Convert (Dreamers Group)Digital Business Director
  3. 2022–2023Zé Delivery (AB InBev)Head of MarTech & Automation
  4. 2021–2022AmericanasSenior Growth Marketing Manager
  5. 2019–2021Banco PANGrowth Marketing Manager
  6. 2017–2018EntourageDigital Marketing Advisor
  7. 2015–2017JüssiMedia Supervisor
  8. 2014–2015Fast ShopPerformance Specialist
  9. 2012–2014RD Saúde (Raia Drogasil)E-commerce Analyst

Brands Leo has worked with

  • Fast Shop
  • Droga Raia
  • Motorola
  • Honda
  • Allianz
  • Netshoes
Official Google Ads case study with Banco PAN: 300% more accounts opened and 50% lower cost per acquisition
Official Google Ads case study with Banco PAN (2020).
Max M integrated data operation
Our own products are our lab.

If it can't be measured, we don't ship it.

Where the name comes from

A brand that begins with presence.

Max M was named in honor of Max Muller, Leonardo's little son and lifelong companion. A Lhasa Apso who has been by his side when support mattered most and who gives the brand its name, presence and story.

See the work in action.

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