All cases

FESTAS · Case

AI creatives at scale

The challenge: manual creative production was holding back FESTAS's paid media.

generative AIMeta Adspaid media
Featured result90% lower cost per install
Visit project
Project view AI creatives at scale

90%

lower cost per install

10x

more installs from the same spend

180+

pieces per round

<5 min

render time

What we did

  1. 01

    A pipeline built on the real product

    App screens become ads, with no AI look.

  2. 02

    30 messages, 3 formats

    Feed, stories and link ads, static and video.

  3. 03

    Automatic upload

    Standard naming, straight into the ad account.

Contact sheet with a full round of FESTAS creatives generated by the AI pipeline
Nine of 180+ pieces, generated in under 5 minutes
FESTAS static ad focused on World Cup matches
Theme: World Cup matches
FESTAS static ad segmented by music genre
Theme: music genres
FESTAS static ad highlighting event lists
Theme: event lists

15-second video from the same pipeline

Chart comparing cost per install before and after the AI creative pipeline
Cost per install, before and after

Percentages from consolidated app attribution (AppsFlyer). Absolute figures under NDA.

Want this volume in your account?

Talk about the project