90%
drop in cost per install after restructuring the account and switching to AI-generated creative (FESTAS, consolidated app attribution via AppsFlyer).
Services
Paid media management01 / 07
More conversions from the same ad budget
Hands-on management of Meta, TikTok and Google Ads with structured accounts, data-driven creative and end-to-end measurement. Our most recent engagement cut cost per install by over 90%.
Max M · live operation production
signal qualitylive
When it makes sense
When it makes sense
- 01
You spend on ads every month but can't say what each campaign actually returns.
- 02
CPA keeps creeping up and the only lever anyone pulls is raising the budget.
- 03
Creative production is the bottleneck: campaigns run for weeks on fatigued ads.
- 04
The ad account grew without standards: cryptic campaign names, inconsistent UTMs, impossible to analyze.
- 05
You need to scale app installs or e-commerce sales without wrecking unit economics.
- 06
You want decisions based on consolidated attribution, not the report card the platform writes about itself.
How it works
How it works
- 01
Audit and structure
Account audit, naming taxonomy, UTM standards and validated conversion events before we scale anything.
- 02
Data-driven creative
A matrix of themes and hooks, high-volume variations per format and continuous A/B testing. When volume justifies it, our AI creative engine takes production from days to minutes.
- 03
Full-funnel operation
Campaigns on Meta, TikTok and Google managed to CPI, CPA and ROAS targets, with weekly budget reallocation across channels and audiences.
- 04
Measurement and reporting
Consolidated attribution as the source of truth, written executive reports and documented decisions you can audit later.
Deliverables
What we deliver
- Ad accounts structured with naming taxonomy and standardized UTMs01
- Media plan per channel with CPI, CPA and ROAS targets02
- Creative testing matrix: themes, hooks and formats refreshed continuously03
- Live campaigns on Meta, TikTok and Google with weekly optimization04
- Executive report with consolidated attribution and clear recommendations05
- A documented playbook: what worked, what didn't and why06
Results
Results
10x
more installs from the same media budget when the manual creative workflow gave way to the AI engine, in the same consolidated attribution.
80%
CPI reduction independently confirmed in Meta's own native attribution for the creative engine campaigns.
Paid media management across Meta, TikTok and Google for teams that hold every dollar of spend accountable: structured accounts with a traceable naming taxonomy, creative built from performance data, and optimization against CPI, CPA and ROAS measured in consolidated attribution, not the platform's self-graded scorecard.
90%
drop in cost per install in our most recent engagement
10x
more installs from the same media budget
100%
of campaigns with traceable naming and UTMs from day one
No black boxes
Every account we take over gets structured before it gets scaled: naming taxonomy, standardized UTMs and validated conversion events. It sounds like red tape. It's what separates an analyzable account from a pile of campaigns with random names.
Creative is treated as a media variable, not a one-off art piece. We run a matrix of themes and hooks, high-volume variations per format, and read performance by combination. When volume justifies it, our AI creative engine takes production from days to minutes.
Optimization follows the full funnel: CPI or CPA at the top, ROAS and retention at the bottom. And the readings come from consolidated attribution, because ad platforms have every incentive to over-credit themselves.
The case behind the numbers
FAQ
Frequently asked questions
Who owns the ad accounts and the data?
You do. Everything runs inside your Business Manager and your Google Ads accounts, with our team added as partner access. If we part ways, you keep the full history, pixels, audiences and learnings.
How do you handle timezones and communication?
We work async-first: written weekly reports, a shared roadmap and documented decisions. We operate on GMT-3 with comfortable overlap with US and European business hours, and all communication can run in English.
How long until campaigns are live?
Setup (audit, taxonomy, tracking validation) usually takes one to two weeks. First campaigns go live right after, and you should expect statistically useful readings within four to six weeks.
How do you charge?
A flat monthly retainer scoped to the work, never a percentage of ad spend. That keeps our incentive on efficiency, not on growing your budget. Media spend is paid by you directly to the platforms.
Is there a minimum ad budget?
No hard floor. What matters is enough conversion volume for the algorithms to learn and for creative tests to reach significance. We assess that in the initial audit and tell you honestly if paid media is not your best next move.
Ready to get more out of the same budget?
Send us your context and we'll come back with an honest account review: where the budget leaks, what to test first and what to expect from the first 60 days.
Talk to Max MOther capabilities
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