37%
of FESTAS app opens on Android reach an event click
Services
Digital analytics and CRM02 / 07
Digital analytics and CRM: one number everyone trusts
We implement tracking for your app and website and run CRM based on what each customer actually does.
Max M · live operation production
signal qualitylive
Who it's for
- 01
Every tool shows a different number.
- 02
You can't connect a campaign to what people do in the product.
- 03
Your CRM sends the same message to the whole base.
How it works
- 01
We audit tracking
And write the event plan.
- 02
We implement
A CDP captures each event once and sends it to every tool.
- 03
We switch on CRM
Push, email, in-app and WhatsApp triggered by behavior, with consent (LGPD).
How we measure
Funnel checked against raw warehouse data. The same number in Amplitude, AppsFlyer and Google Analytics.
Results
16%
reach a ticket click
60+
standardized events across 11 domains
Source: FESTAS funnel in production, last 30 days of published measurement.
The stack we implement
Your app and site
Central CDP
Amplitude
AppsFlyer
CleverTap
Firebase
Google Analytics
Meta
BigQueryAn event is captured once and flows to every tool, in real time.
Governed taxonomy: predictable names, no guesswork
event taxonomyjson
[
{
"event": "fssp_tracking_search_executed",
"properties": {
"results_count": 42,
"source_section": "search_bar"
}
},
{
"event": "fssp_tracking_concerts_ticket_clicked",
"properties": {
"event_id": "evt_8f31",
"source_section": "event_detail"
}
}
]
FESTAS: event discovery app
See the caseFAQ
Who owns the accounts and the data?
You do. Everything lives in your accounts, documented. No lock-in.
Does it work with our current stack?
Yes. We only suggest switching tools when there's a measured reason.
How do you charge?
A fixed-scope project for implementation. Optional monthly fee for governance and CRM.