4 to 8 weeks
from kickoff to scenarios
Services
Marketing mix modeling06 / 07
Marketing mix modeling: what each channel really sells
We measure the real effect of each channel with Google Meridian or Meta Robyn and show you where to move budget. Project-based, no annual license.
Max M · live operation production
signal qualitylive
Who it's for
- 01
You invest in three or more channels and each one claims the sale.
- 02
Last-click decides the budget and nobody trusts it.
- 03
YouTube, TV or influencers look expensive because clicks don't show their effect.
How it works
- 01
We audit your history
18 to 24 months of data. If it can't be modeled, we tell you.
- 02
We model
In Google Meridian or Meta Robyn, both open source.
- 03
We simulate scenarios
Where to cut, where to scale and which mix returns more on the same budget.
How we measure
If you want, every quarter we compare forecast against actuals and recalibrate the MMM.
Results
18 to 24 months
of history per model
0
annual license: the model and the code are yours
Source: Standard project timelines. They vary with the quality of your history.
FAQ
Is Meta Robyn paid?
No. Robyn (Meta) and Meridian (Google) are open source. You pay for the project, not the tool.
How much data do I need?
18 to 24 months of weekly spend and results. With less, the audit tells you whether to wait.
Do I keep the model?
Yes. Code, data and assumptions stay in your environment.