3 in 1
Media, product and content from FESTAS, our own product, consolidated into a single executive dashboard. It's the proof we show running live, not a slide.
Services
BI dashboards07 / 07
Media, product and revenue in one dashboard that updates itself
Media, product, CRM and revenue consolidated into executive dashboards that refresh every day and flag anything that drifts off pattern. Proven on our own product.
Max M · live operation production
signal qualitylive
When it makes sense
When it makes sense
- 01
You make budget calls by juggling four ad manager tabs and a spreadsheet someone forgot to update.
- 02
Every team reports a different number for the same metric, and meetings turn into debates about whose spreadsheet is right.
- 03
The executive report eats hours of someone's week and still lands stale on the decision maker's desk.
- 04
Anomalies like a CPA spike or a sudden conversion drop only surface at month-end close.
- 05
Leadership wants a single view of media, product, CRM and revenue, and today it simply doesn't exist.
- 06
You already own the tools (ads, analytics, CRM); what's missing is getting their data to talk to each other.
How it works
How it works
- 01
Source and metric audit
We map your data sources (media, product, CRM, revenue) and define together the metrics that drive decisions, not vanity numbers.
- 02
Data pipeline
We connect the sources, normalize naming, currencies and time zones, and consolidate everything into one model with a single definition per metric for the whole team.
- 03
Executive dashboard
We design views per audience: an executive summary for leadership, operational views for media and product. Browser-based, nothing to install.
- 04
Automation and alerts
The dashboard refreshes itself daily and fires anomaly alerts whenever a critical metric drifts outside its expected range.
Deliverables
What we deliver
- Executive dashboard with media, product, CRM and revenue in a single view01
- Automated pipeline with daily refresh and zero manual steps02
- Metrics dictionary: every number with an agreed definition, source and owner03
- Anomaly alerts configured for your critical business metrics04
- Audience-specific views, from leadership to media, product and CRM operations05
- Documentation and training so your team can run and evolve the dashboards without us06
Results
The proof: our own product
100%
End-to-end automation at FESTAS: the dashboard refreshes itself every day, with no manual step between the data and the read.
1
A single data model at FESTAS: normalized naming and one shared metric definition across media, product and content.
Your business already produces every data point you need. It's just scattered across ad managers, spreadsheets, your CRM and your product analytics, each telling a different story. Our job is to pull it all into one executive dashboard that refreshes itself daily and flags anything that drifts off pattern.
3
sources (media, product and content) consolidated in the FESTAS dashboard, our own product
1
data model, with a single definition per metric for the whole team
100%
automated: daily refresh with zero manual steps
Built for decisions, not decoration
A beautiful dashboard nobody opens is a cost, not an asset. So we start from the decisions: which budget, product and CRM calls you need to make every week, and which numbers each one depends on.
The proof is our own product. FESTAS runs on an executive dashboard that consolidates paid media, in-app behavior and content performance into a single daily view. It's the same data engineering we apply to client projects.
And because a static number never wakes anyone up, we set up anomaly alerts: if CPA spikes, conversion tanks or a source stops reporting, you find out the same day, not at month-end close.
From scattered data to a daily dashboard
- 01
Audit: we map your sources and define the metrics that drive decisions.
- 02
Pipeline: we connect and normalize everything into one reliable model.
- 03
Dashboard: we design views per audience, from the boardroom to operations.
- 04
Automation: daily refresh plus anomaly alerts on critical metrics.
FAQ
Frequently asked questions
How long until the first dashboard is live?
For a typical scope of 3 to 5 data sources, a working first version ships within a few weeks. We deliver in stages, starting with your most critical metrics, then iterate in short cycles on your feedback.
Who owns the data, the accounts and the dashboard?
You do. Everything is built in your accounts or in an environment you fully control. If we part ways, the dashboard, the pipeline and the documentation stay with you, still running.
Which tools do you use?
The sources are whatever you already run: ad platforms, product analytics, CRM and revenue systems. For the data and visualization layer we choose with you based on context and budget, including license-free options such as Looker Studio on top of a warehouse like BigQuery.
How do you charge?
Fixed-scope project for the implementation, with an optional monthly retainer for maintenance and evolution. There's no proprietary license on our side, so you're never locked in.
Do you work with teams outside Brazil?
Yes. We're async-first: written updates, recorded walkthroughs and clear documentation in English. Based in São Paulo (GMT-3), we overlap comfortably with working hours across the Americas and Europe.
Stop building reports. Start reading the business.
Tell us which sources you run and which decisions you need to make every week. We'll come back with a dashboard scope, a phased plan and a realistic timeline.
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